Business Math: pricing, shipping costs, operational costs, profit/loss, supply cost, tax.
Marketing: online marketing. Lilah’s Instagram account, LAcrafters, recently hit 1,000 followers. Thankfully it has been a positive place for crafters to meet and share ideas and feedback. There have been a few learning opportunities as well in handling negativity and just plain mean-spiritedness Out of 1,000 followers, I have only had to delete 2 from her account.
eCommerce: Lilah designed her Etsy shop. She created the logo, continually updates new listing and removes sold items. She monitors feedback from purchasers and cross posts on Instagram.
Photography: Sometimes I forget that the pictures she posts on Instagram are taken by an 11 year old child. She has an eye for composition, lighting and editing.
Quality Control: She cannot sell everything she makes and has offered seconds at discounted prices.
Internet Based Instruction: She uses Youtube to learn to improve her sewing skills, fine tune sculpting techniques, and learn how to rainbow loom.
Branding: She has her own signature wrapping and sends a personal thank you note and a business card with each sale.
Responsibility: Each sale must be shipped within 3 business days. Of course she relies on me to get her to the post office on time but she must have her order ready.
Independence: Mom and Dad will not finance this business venture. We gifted her some of the start up costs, but now that she has experienced a very successful first craft fair, she has funds to invest in her own business, and money to put into savings to cover entry fees for future craft shows. We now operate on a 50/50 rule, 50% saved and 50% to be used for supplies and personal spending.
Confidence: You cannot put into numbers or give a grade to the degree of confidence that comes with experiencing failures and successes. Confidence is something that comes with completing registration forms, learning new skills, improving a skill that was a struggle, speaking to customers, explaining products, and researching opportunities to grow her business.